Bringing ideas to life

Creative direction for early-stage start-ups

From the days of mixing music and hosting online radio shows from my bedroom, I’ve always thrived at curating, orchestrating, and bringing ideas to life. This passion for blending components into cohesive systems has shaped me into a systematic thinker with a deep enthusiasm for organizing concepts, building brands, designing systems, and encouraging interdisciplinary collaboration.

Today, I work as an independent product designer, and innovation facilitator, collaborating with startups and institutions to bring bold visions to reality. My approach begins with diving deep into a challenge, brainstorming all possible solutions, and assembling the right team to transform raw ideas into cohesive, actionable concepts. I excel at providing clarity and alignment, ensuring everyone remains on the same page throughout the process.

While I prefer to focus on the bigger picture rather than getting bogged down in finer details, I thrive on projects that demand a strong grasp of system thinking, where the interplay of strategy, design, and execution is critical to success.

My background includes:

1. Education design
2. Venture capital
3. UX & UI design
4. Prompt engineering (AI)
5. Branding and marketing
6. Community-building

Working in Amsterdam, Jakarta, and Manila.